Forgotten Anything?
Brief:
Generate brand awareness and evoke a call to action from the scheme’s target audience.
Solution:
You drive by a 15 ft bikini clad lady, spread on a white sandy beach. The headline reads, ‘Now, have you forgotten anything?’ This campaign, as well as stopping people in their tracks, succeeded in encouraging the public to choose Wheatsheaf as the destination to pick up their last minute holiday essentials.
