Advanced Brief
To build on Marshes shopping experience by creating an on line space for customers of all ages to visit and interact.
Solution:
INC proposed a website like no other, pulling out all the stops to make Marshes virtual shopping experience unique, fun and individual. The proposed website reflected that fact that Marshes has always been ahead of the times and the launch of the new innovative website, the first or its kind for a retail scheme in Ireland, proved that Marshes had once again set the bar.
The new site is divided into four dedicated sections, targeting a range of audiences - Ladies Who Lunch, Family, Students and Monkey Madness. The 'Ladies Who Lunch' section contains everything for the modern woman, including fascinating editorial features and the opportunity to register interest for a Marshes Mall Walking Club, a unique exercise routine, popular in American malls. The 'Family' section contains everything for the yummy mummy including healthy, fun recipes for kids, pertinent editorial features and a sub-section dedicated to Marshes Child Safe initiative. The 'Student' section of the website is set to be the new hang out, with everything from budget-focused editorial features, to downloadable ringtones.
Monkey Madness is Marshes new online Kids Club. Marley the Monkey is the face of Monkey Madness and he can now be seen hanging around the mall from time to time. The kids club section is interactive, fun and educational with games, downloads and more.